EA working on rival to WiiFit Moore says publisher wants to appeal to the housewife Electronic Art's Peter Moore has claimed that the publisher is working on a rival to Nintendo's WiiFit, but one that focuses more on traditional exercises.
As reported by EuroGamer, Moore said EA would be monitoring the sales performance of WiiFit over the coming months.
"We're watching very closely what the Wii Fit board does. We think we have to have a role to play with that mum - the kids have gone to school, she's got 45 minutes on her own, the Wii is there, it's the first console she's ever liked because she can do things herself. And we're working on stuff, trying to work out how we can use EA Sports applications there," he told the site.
"We also need to make sure we're delivering something that's truly exercise. I'll call [Wii Fit] more eastern fitness, where it senses weight and balance, like Tai-Chi. It's more about holistic fitness. I don't think the board is going to take a pounding. We need to look more at western fitness in which I can actually be moving and start to sweat a little bit, and that's what we're working on right now." |